Jenn Schaeffer Portrait Photographer

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Tips on What to Wear: Headshots + Personal Branding

My sessions are designed to capture you naturally with some posing & gentle coaching to create the best representation of you in your images. As part of the preparation for your session, we will have a Wardrobe Consultation via Zoom or FaceTime. During this video call, you try on all the outfits you are considering for your headshot or personal branding session. This way I can see how the clothes fit on you, what colors work best & guide you to pick the best of the best out of those outfit options. Then, when your session time rolls around, all you have to do is pack yourself & those chosen outfits into your vehicle. No last minute stress of “Oh my goodness I have NOTHING to wear!”

Narrowing down the outfits for your Wardrobe Consultation does take a little work on your part but below are some tips to help you. Keep in mind the most important thing is to choose clothing that makes you feel GOOD! If you put it on & you’re tugging & pulling at it, or it just doesn’t fi or feel right, TAKE. IT. OFF. If you feel uncomfortable wearing it, you will feel uncomfortable being photographed in it & that discomfort will inevitably show in your photos. Being in front of a camera is already uncomfortable for most of us…don’t add to that by wearing uncomfortable clothing.

A few other tips to keep in mind:

  • In my opinion, simplicity is always best. So, when in doubt, remember that “less is more.” That being said, if simplicity does not fit your brand or business then stay true to your brand & do what works within that frame.

  • Think of the style you want to portray in your images. What is the “look” you want in your photos? Traditional business professional? Still business but more business causal? Completely casual? Whatever style you decide, wear clothing that represents what you want others to see & perceive.

  • Avoid logos, as they can be distracting. The exception to this is, of course, your business logo.

  • I often say to avoid patterns & stripes because they don’t work for every body. Again, if you are known for your colorful, pattern-filled wardrobe & that is what you love the most then go for it!! Check out the images below to see how these gals just rocked gorgeous colors & patterns!

  • You do NOT need to look perfect. Before your session, we will go over everything you need to know to be prepared. That way, all you have to do is show up with the outfits we picked during your wardrobe consultation & let me do the rest.